MEET Chris Timm




Chris started Sondela Consulting to focus on his passion for working with MSPs to help them become more successful and more efficient by understanding and utilising their tools more effectively. Sondela is a Zulu word for “Advance” which is a nod to Chris’s Southern African roots and is an apt name with his number one goal being to help MSPs gain a deeper understanding of their investment and realise profitability much quicker.

The 14 years of experience Chris gained through previously running an MSP business combined with working at Autotask has given him greater insight and understanding into both sides of the industry and how a PSA tool can provide efficiencies and profitability when implemented properly. Chris can take you from zero to hero with your PSA tool, using it to its full potential, and maximising every aspect of your business to ensure that every department is working in harmony. In a nutshell, Chris’s passion is to turn your MSP into a “well-oiled” machine.

Chris co-hosts the PSAImpact podcast, a PSA independent series designed to help MSPs worldwide to get the most from their PSA tool and manage their business.

Out of the office, Chris is passionate about the community and is a member of the CompTIA UK Channel Executive Council. Chris founded the Thames Valley Small Business IT Specialist Community Group in 2004 and this group still runs today. More recently, in early 2019, Chris also co-founded the Small Business IT Specialist Community Group in London. He regularly attends a variety of industry events and peer groups, where he is often seen having lively discussions about PSA tools.

In his spare time, Chris likes to keep fit and healthy by running, being a regular at Park Run! He also enjoys watching films and socialising. He is an avid rugby fan and follows the England rugby team and the Springboks very closely!

Support for MSPs


Support for Vendors



Chris Timm in action